On Friday Yahoo held its annual shareholder meeting, and while the Yahoo board’s deal with Carl Icahn’s opposing slate of directors has removed a lot of the drama from the meeting it was still interesting. And one of the things I’d like to highlight is a claim made by Yahoo president Susan Decker about Yahoo Buzz, Yahoo’s social media site that’s currently in BETA.
Steven Shankland blogs on CNET that at around 11:13 am Decker boasted that Yahoo Buzz has “displaced Digg as the top way to find content across the entire Internet”.
Without supporting information it’s hard to assess the validity of this claim, but given Yahoo’s size and audience it would be foolish for Social Media Marketers to ignore this service in their online marketing efforts.
Right now, it is a bit of a walled garden, and it seems that they will differ from Digg in that some editorial control comes from relying on trusted publishers. Whether relying on feeds from screened publishers is a BETA restriction or a long-term approach to Yahoo Buzz is unclear. But you can get a head start and apply to be a publisher with Yahoo Buzz here.